Live Project: Nat Van Zee

Nat Van Zee Market Research 

Promotion of Clean Make-up in the natural Market 

During this live brief I took part in market research to determine whether there is a market for 'clean make-up.' Clean make-up is make-up without harmful chemicals or toxins and is hard to come by, in most shops that sell make-up with have a wide selection of brands yet not one will be clean. I used mintel and WGSN to determine the rise in the natural market and which direction Nat Van Zee should go down in order to effectively produce and sell clean makeup products. Here is a few examples of my research portfolio.